Here at Road Scholar Transport, our awareness campaign is something truly important to us. We take pride in not only delivering freight— but also awareness! Our trucks travel from North Carolina to Maine and out to Ohio, giving us the gift of a moving billboard — if you will. What is more eye-catching than a bright colored trailer traveling down the highway? The answer; the cause behind it!
October is Breast Cancer Awareness Month and the reason for the pink truck that started Road Scholar Transport’s Awareness Campaign. In 2007, President and CEO, Jim Barrett, decided to one up his wife and daughters after they became frustrated with him for not attending a breast cancer walk with them due to work. Jim then bought a brand new trailer— painted entirely pink with an eight foot tall oval ribbon, and had himself his very first awareness truck.
He said to his wife, “Anyone could put on a pink shirt or a pink band around their wrist. Go try an 80,000 pound tractor trailer all pinked up for breast cancer awareness.” His goal was accomplished, he one upped his wife. Since that day, our breast cancer trucks have been asked to participate in several events over various states. We’ve even created a truck in memory of Judi H, musician Paul LaBelle’s, niece who passed away from breast cancer in 2007 at the age of 45.
Breast Cancer Facts
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In the US, 1 in 8 women will be diagnosed with breast cancer in their lifetime.1
The most significant risk factors for breast cancer are being female and aging. About 95% of all breast cancers in the US occur in women 40 and older.1
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Women who get regularly screened for breast cancer have a 47% lower risk of dying from the disease compared to those who don’t.1
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Breast cancer deaths have been declining since 1990 thanks to early detection, better screening, increased awareness, and new treatment options.1
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In the US today, there are more than 3.5 million breast cancer survivors — the largest group of all cancer survivors.1
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In 2019, it’s estimated that among U.S. women and men there will be:2
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Women
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268,600 new cases of invasive breast cancer
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41,760 breast cancer deaths
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Men
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2,670 new cases of invasive breast cancer
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500 breast cancer deaths
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To learn more about breast cancer and how to get involved, visit https://www.nationalbreastcancer.org/breast-cancer-awareness-month.
We take pride in spreading awareness for other foundations as well! Such as; Children’s Cancer Recovery Foundation, Alex’s Lemonade, Prostate Cancer, Pancreatic Cancer & many more. For more information about our awareness campaign click here!
1. https://www.dosomething.org/us/facts/11-facts-about-breast-cancer
2. https://ww5.komen.org/BreastCancer/FactsandStatistics.html
