AWARENESS CAMPAIGN
“We don’t only deliver freight, we deliver Awareness.”
– Jim Barrett | President & CEO

It all started with this pink tractor trailer. Jim Barrett, President and CEO, was unable to attend a walk to support Breast Cancer Awareness with his family on a Saturday. Jim promised them he would do something “big” to make up for it. A week later this pink trailer rolled on to the lot at Road Scholar. It was the birth of a program to partner with organizations and customers to raise Awareness with our “rolling billboards” for dozens of affiliations, groups, and causes.
Browse our Awareness Campaigns

Love Doesn’t Count Chromosomes
Featuring Road Scholars own employee, Kristina Pollock’s son Logan.

Equines for Freedom

911 Memorial

Alex’s Lemonade Stand

“Autism Speaks” Autism Awareness
Click the link below for a guide to support parents who have a child recently diagnosed with Autism Spectrum Disorder. This free resource serves to educate parents and caretakers of neurodivergent children on all aspects of ASD to give them a better understanding of what it means for their child, for their family, and how to move forward.
https://www.joinsprouttherapy.com/studio/guides/parents-guide
For a free guide on recognizing the signs and symptoms of what was formerly diagnosed as Asperger’s, click below. Though Asperger’s now falls under the general umbrella of autism spectrum disorder, it is still a commonly used term. This resource covers common trends of Asperger’s symptoms in children as well as adults, which vary significantly by age.
https://www.elemy.com/studio/aspergers/symptoms-and-signs
https://www.elemy.com/studio/autism/adults

American Foundation for The Blind
For an educational guide on children and eye health click here.

Clayton’s Hope-Benefiting Epilepsy Research

Children’s Alopecia Project

Children’s Craniofacial Association

Childhood Cancer Awareness – Children’s Recovery Center

Children’s Tumor Foundation

Cystic Fibrosis Foundation

Pet Awareness – We Love Dogs!

Fischer House – Supporting Military Families

Flight93.org – 911 Flight 93 Memorial

International Rett Syndrome Foundation

Judyhrockon.org – Cancer Awareness

Lung Cancer Alliance

Tanitha.org – Lupas Awareness

Lyla’s Hope – Spina Bifida Awareness

Make a Wish Foundation

Cody’s Commitment – Organ Donor Awareness

Stop Bullying

Pancreatic Cancer Action Network

Parkinson’s Awareness

Prostate Cancer Awareness

PSP Strong – Support PA State Police

American Red Cross

The Jude Zayac Foundation – SIDS Awareness

Skyhighshoot.org – Sky High for St. Jude’s

St. Joseph’s Center

Saluting and Supporting Our Troops

Penn State Thon.org

Marley’s Mission

Miracle for Ava

Road Home Foundation

Peggy’s Pathway – Woman’s Cancer Awareness

Ronald McDonald House

Scranton Cultural Center – UGL

Camp Freedom

Dog Trailer

Eric Trump Foundation

Scranton School for Deaf & Hard of Hearing Children

Scranton Transit Company

Our Heroes Keeping Us on the Road to Recovery

POLIO ERADICATION EFFORT IS RAISING AWARENESS ALONG THE EAST COAST, ONE MILE AT A TIME
At Fisher House Foundation, we have a very limited budget on advertising, so to have something like this offered to us is really priceless. By utilizing Road Scholar’s program, we are able to increase our visibility to a countless number of people, who then in turn, could support us.
I love your awareness program! I have a soft spot in my heart for Marley’s Mission but I think you are amazing for putting people first
I think Road Scholar is ONE awesome company!!!! Thank you so much. These trucks rolling to help with awareness of these disabilities mean so much to our families. We love our little Angel with Retts Syndrome! Thank you again!
One of the best things I have personally experienced at a CCA Family Retreat was in 2011 in Louisville when the Road Scholar truck showed up outside our resort. The excitement was akin to a space ship landing, I kid you not! Of course we (the entire CCA family) had to get together and take a group photo with the truck! It is still one of my favorite retreat photos …I even have a version on my LinkedIn!
We are thrilled to count Alex’s Lemonade Stand Foundation among the causes represented in the Road Scholar Transport Charitable Awareness Program. The Road Scholar trucks are seen on the road by millions of people every year and as we continue working toward achieving our daughter’s dream – a cure for all kids with cancer, the awareness they are raising for us is priceless.
What a wonderful way to keep us alert to the needs around us.
Here is how one man makes a difference! I am proud to call James C. Barrett my friend and a business mentor. See how he uses his fleet, Road Scholar Transport, to bring awareness to diseases that desperately need a cure. A high profile fleet for hire, dedicated to specialty and high value cargo. Keep on trucking my friend!
Road Scholar has been a huge asset in helping us raise awareness by providing us with a 53’ traveling billboard in a sense. We are lucky enough to have our awareness truck at several of our events as well as my all time favorite, when we did the flash mob and everyone came out of the back of the truck. The kids and families who participated in it loved the experience! I remember one email in particular that I received from a woman who lived out of state who saw the Marley’s Mission truck and visited our website and was touched by our story and wanted to send a monetary donation.
I’ve seen a couple of these trucks in person…awesome is an understatement!
You folks continue to be amazing! Thank you for all the support you provide to the various causes!
We were so happy to hear that Road Scholar Trucking was willing to create a truck to promote Children’s Cancer Recovery Foundation. The Road Scholar truck is absolutely amazing. Awareness is a huge part of the success of non-profit organizations such as ours. The Road Scholar truck allows CCRF to reach families that may not know about our organization or our programs. Our goal each year is to support as many children and families as we can. The awareness from the Road Scholar truck is a huge part in reaching the goal. We have received a lot of positive feedback about the truck.
Does your organization need awareness?

A single awareness trailer on the road receives between 30,000 – 80,000 impressions in a single day. We have over 40 pieces of equipment in support of charities and causes! Inquire about having one of our trailer’s serve as a backdrop at your next event. We will do our best to accommodate and help the cause!