It all started with the pink tractor trailer below. Jim Barrett, President and CEO, was unable to attend a walk to support Breast Cancer Awareness with his family on a Saturday. Jim promised them he would do something "big" to make up for it. A week later this pink trailer rolled on to the lot at Road Scholar. It was the birth of a program to partner with organizations and customers to raise Awareness with our "rolling billboards" for dozens of affiliations, groups, and causes.